Hank Lee's ad shows a trick with a bunch of wine bottles, each with different labels, and a box.
You show, naming each, the several bottles and at the end you cover one and ask the audience to guess which one... they (naturally) are wrong as you lift the tube and show a coke or beer bottle.
This was marketed a long time ago by Richard Himber, and was a favorite of Ron Wilson and Johnny Platt (here on the left coast).
Well, the idea was created by Persi Diaconis, when working for Himber. Persi told me the methodology came from a card trick using double faced cards.
Interesting, eh wot! :eek:
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