What seven-letter word is this?
Originally an American slang term for a dishonest means of regulating a gambling game, it can also mean an item used in a conjuring trick, a professional wrestler's in-ring persona and a showy device used to attract attention or publicity.
(I'm not sure I agree that the clue matches the answer they gave. . .)
Answer: GIMMICK (select the answer with your cursor to read it)