Dave Arch - Cold Reading Corporate Clients

[Scott Wells]

Many years ago, Joe Stevens (Stevens Magic Emporium) hosted one of the original online forums called the GeMiNi Network. Many people contributed to this service, but fewer still offered quality monographs. Dave Arch was one of those contributors. Dave had what became almost a regular "column" on the network offering great ideas for trick and presentations for corporate trainers to keep them engaged and demonstrate points. He is a great thinker and very entertaining performer.

Dave was also a very successful school show performer around Nebraska performing in elementary schools by day then packing the same house at night by bringing back the children along with their parents and siblings. He had an entertaining program and an infallible booking system.

When I lived in Omaha, Dave and I became friends and we served as President and VP, respectively, of the local magic club. Together, we helped to increase membership and regular attendance from 20 to over 100 within a few short months.

But over the past several years, Dave has been an Executive Leadership Coach for one of the largest privately held companies in Omaha. In that capacity, he "cold reads" his clients, which is a beneficial skill to have.

In this week's podcast, we cover all of these areas in pretty good detail. We chat about the secrets of booking school shows, increasing attendance at your local magic club meetings, and...of course, cold reading in the corporate market.

You can watch a couple interesting videos of Dave, see some photos, read the blog, listen online to the podcast, and download the MP3 file at: https://www.themagicwordpodcast.com/sco ... -dave-arch