Oops! I typed out this fairly long post and when I went to submit it I found the topic had been locked. I really don't want to waste this entire post and since it is really on a different topic entirely although using the post in question as an example I hope Richard will allow me to start a new topic. Again, I am only interested in this from a direct mail marketing matter, nothing else.
It refers to the interminable Erdnase thread and particularly the last post by Sworn Lip(s). It is indeed a very long post but it does give me an opportunity to get some feedback on something I have always wondered about. I haven't the slightest interest in Erdnase except for a mild curiosity over the matter. However, I am very interested in the art of direct mail and I do a lot of it. It seems to be an art in itself.
There are two schools of thought on the matter. One is that short letters are the way to go since long letters will not be read. However, there is an opposing school of thought that says that although it is true that most people will not read the long letters the people who are the best prospects, in other words the people who are REALLY interested in the subject will read the letter no matter how long it is.
Now I know that there are many people on this forum who ARE interested in Erdnase so that gives me a great opportunity to find out who actually has read the above post by sworn lip(s). Or in fact any of his long posts. I am not interested in Erdnase so I personally haven't read it. But I AM interested to see who has read it or will read it from beginning to end. I am doing this not because I am interested in the topic but I would like to see if the theory that those who are interested in a subject will take the time to read the whole thing.
Again I reiterate that I am doing this from an interest in marketing rather than an interest in Erdnase whom I don't give a stuff about. So my question is:
Who has read the last long post from Sworn Lips or intends to do so?
Again, I do not want to talk about Erdnase. I merely want to gauge people's patience in reading long messages in a subject that they are actually interested in.