Since this is at least partially a discussion about ethics, I found the following interesting. Seems the main page employs a trick to increase traffic to the site - that is, hiding text with "keywords" that the search engines look for. These folks have gone so far as to include popular MISSPELLINGS as well as the correct spellings to increase hits (Kriss, Chris, Cris and Angle are alongside the correct Criss Angel). See for yourself by dragging your mouse in the area at the lowest part of the page. Now, I know there is nothing officially wrong with such a practice, but it just feels a little off, ya know?
Here is the text:
"Secrets of magic forum will enable you to discuss conjouring secrets and passwords to magic sites without any prior knowledge. It's not an exposure site but we do have free access to magic secrets and methods and you can participate in the discussion. Improve your magic, learn new magic, learn secrets here. Secrets of magic are exposed but we ask you respect the art of magic. However, by coming here students of magic can learn new methods and sleights. If you want to peform magic and illusions like David Blaine or David Copperfield or Criss Angel then look no further. This is the forum for stage magic, illusion magic, close up magic, street magic. We cover the secrets of cards, coins, ropes, silks, cups, balls, wands and more. We do ask that secrets are not exposed but used for your magic and conjuring learning and improvement. All manner of effects, tricks, and secret methods for magic are posted on our board. You don't need to be a skillfull Magician like David Blaine or David Copperfield or Penn and Teller or Michael Ammar to learn the secrets of magic tricks here, but you will learn tricks and effects similar to those on Ellusionist or performed by magicians such as Kriss Angel and David Blaine. All we ask is that you are a student of conjuring magic and you want to learn new effects. It's an ethical exposure and exposing of magic effects and conjoring secrets that we provide, so if you want to perform magic illusions like David Blaine or David Copperfield or Criss Angel, then come here to learn the secrets of magic. Other things you'll find are magic passwords to magic sites together with free magic on the net links to free tricks and free secrets. It's not exposure because all site members guarantee to be genuine students of magic lnterested in learning the secrets of magic. Read material from conjuring greats such as Dai Vernon, Houdini, and Houdin. Find links to sites such as Penguin Magic, Ellusionist or the Magic Cafe. Magic secrets exposed won't enable you to be a magician like David Blaine or David Copperfield or even some of those guys on ellisionist but the magic entry tips and conjuring secrets should improve your ability to do illusions. David Blane is featured in the streat magik thread as well. And there is a an ellusion forum with Dave Coperfield triks. Even Brad Christian of illusionist tricks are discussed. Majic is in many respects ellitist but we encourage beginners and those who want to learn free magik including street elusions by Cris Angle or the street ilusions of Dave Blayne. Respect of the free magick we offer is asked for as would be given for any performer like Paul Daniels or Doug Henning or Ricky Jay. We reveal the secrets of the zig zag, the substitution trunk, or sawing a lady in half. Whether it is a Chris Angel effect like Card though window, a Michael Amar classic like Card on ceiling, a David Blaine levitation, or a classic from Bobo or Hugard, we will explain it on magic secrets forum. Even the Copperfeild grand illisions will be discussed and the methods explained as will tricks by Penn and Teller. There are other places to study like the Mark Wilson Course or Tarbell which also reveal magical methods or conjuring secrets but we believe the ellisions of Kris angel and David Blane are better places to learn conjoring. This is knowledge rather than exposure of artists such as cyril takayama. Cyril's salt shaker or salt grinder though table is a wonderful effect we will explain. The magic circle, IBM and SAM are against us making conjecture on the method secrets for cyril takayama street magic and restaurant magic, but we will help to teach cyril's magic for educational purposes, not exposure."