Richard Kaufman wrote:This is our largest issue in some time, at 112 pages.
Mike I wrote:Easy rules of cross-cultural marketing: make an effort to learn about the culture you're trying to reach and use a test audience first.
Mike I wrote:I have no doubt that Genii is currently the finest of all monthly magic publications and this month's is impressive thanks to David Ben's article and the good work of Mr. Kaufman and the usual contributors. I was happy to buy a copy. However, today I brought my October issue to work and felt embarrassed when I realized someone had seen the ad on the rear cover of the magazine. The shirtless dude with the chest resembling a shag carpet (and wearing a jacket over his undefined, bare torso) needs to wear a shirt or the advert needs to please be confined to the inside of the magazine. Gross. After my embarrassment (which was real, I'm not joking) I was careful to handle the magazine with the cover poster of Malini facing out. It gave a good reason to switch to the digital edition, which I'll consider.
Serves me right. I should only read magic magazines in private to protect any secrets inside. Hey... the rear ad was a security feature, wasn't it?
mrgoat wrote: The point of advertising is to get attention. I can't remember an ad in the mag every being discussed here. So, he's got your attention at least.
Bill Mullins wrote:mrgoat wrote: The point of advertising is to get attention. I can't remember an ad in the mag every being discussed here. So, he's got your attention at least.
A back-cover ad that showed Denny Haney's butt-crack got some commentary.
Mike I wrote:Tom... did I strike a nerve? I didn't figure you for a jacket-without-shirt kinda guy. :)
Mike I wrote:...Why do so many magicians lack fashion sense? ...
billmarq wrote:Magicians have fallen into the same fashion abyss as everyone else, I guess. Still, that photo is surprising. I don't like it.