"Your other question references the current fad of psychology studying magic. While amusing, IMHO, it has not lead to novel findings in research on cognition and perception. Some nice videos though. "
There has always been debate over how "scientific" psychology actually is. Here is an interesting discussion on that topic on a physics forum. However, Keep in mind that many mathematicians view physicists as people who did not have the stones to embrace "pure" mathematics ;-) Everybody has a pecking order!
Making the same point, a recent USA today opinion piece commented that psychology can often masquerades as science: "much in the way as did the Scrubs character Dr. Bob Kelso when he referred to psychiatrists as the "Wal-Mart greeters of medicine.""
I think Jonathan's pithy observation (in his edit comment - now gone) is more to the point for magicians; "if you can make the dog salivate when you ring a bell, does it matter if the dog perceives this as music?"
With that in mind let me add two more books to the growing list of recommendations:
"Leading With Your Head" by Gary Kurtz subtitled "Psychological and Directional Keys to the Amplification of the Magic Effect"
http://doceasonmagicshop.com/oscommerce ... ucts_id=46
"The Five Points In Magic" by Juan Tamariz is a study of the physical and psychological secrets that use the body to fool the mind.