I bought this after about a week of mulling, and do not regret it one bit. I have finally seen the print ad in magic magazine, and seriously people, is this something we are going to waste time complaining about?
Turn to Page 66 of the latest issue of Magic. (sorry Richard, I don't have Genii handy). Look at healed and sealed from Hank Lee. Now I bought mine right from Anders Moden, but the last time I checked, that picture is incredibly misleading. More so then the Elevator.
Magic advertising, in my experience, is flooded with visuals, that are either exagerated, or just plain false. Heck, it's in advertising everywhere we look.
Read the reviews, the opinions, and heck, talk to the originator himself, and form an opinion on the basis of other people's opinions, rather than the print ad, and you can never go wrong.
Also, I performed this for the local magic store owner, and even the much feared Mark Lewis, and they both thought it was a great idea. (just so you know, I am not using Mark's words as an endorsement, so please, do not use them out of context, but just stating that he liked it.)