There are two reasons to have pricing on your site:
- you're a bureau and budget is one of the sorting features that will help clients decide on the short list of speakers/performers they're interested in
- you handle Lance Armstrong's inquiries and you don't want to spend all day fielding calls from people who don't realize they need $60k and a private jet to book him
Outside of those two situations, I see zero advantage to all of us lining up with price tags pinned to our chests (to borrow an image from Barry Friedman). When they have nothing else to base a decision on, people buy on price. It is our responsibility to put price into the larger context of all of the other factors that will determine the success of the event.
That said, one place I think online pricing could work in the birthday market:
If you could generate a contact form that would interact with the prospect and check your availability (without displaying a calendar -- similar to what eSpeakers' online assistant does (http://espeakers.com/online-office-for-speakers.php
)) and then allow for them to book you online via a secure credit card payment.
Moms are busy, if they could get home from work, google party magician, find a killer video and great testimonials, and book the show right then with a credit card -- without having to call three different people -- I think you could do well...you'd need great SEO, a benefit-driven site with a strong funnel (i.e. that takes them by the hand through attention-interest-desire-action), and some development work
On links and party guides etc:
These are great for SEO and lead generation...pointless for anything else
You don't want your prospect wandering around the web, or spending two minutes scanning your tips before going back to the search results page to click on the next site, you want them to: a.) watch your video then b.) fill out your inquiry form or pick up the phone
Party guides should be used for lead generation (ie: "enter your email for 'Willy Whimsy's guide to an unforgettable, stress-free birthday!'")...they then get the guide emailed to them...with follow-up messages coming at regular intervals...these guides can also be published as articles on other sites, hubspot, etc. which can be very big for your SEO