000, there are all kinds of ways to work the deal. You can 4-wall by renting the theater, including crew and usehr costs, and paying for all the advertising. You get to keep all the profits, if any.
A HUGE key to your success or failure will be casino support, or lack thereof. If the casino will put up slot-toppers, duratrans, placemats in the buffet, rack cards in the guest rooms, etc, you stand a chance.
In the case of Steve Wyrick, Planet Hollywood does not give him any support, as far as I know. He has to buy TREMENDOUS amounts of advertising to overcome this handicap.