I think families are indeed getting more discerning
about how they spend their money. In any economy,
there are those who have boatloads of cash and
aren't really affected. And there are those who
are struggling... they probably wouldn't hire
a magician anyway.
IMO, the group that's in the middle are the ones
who are going to be rethinking, "Do I really want
to spend X dollars on hiring a magician for little
Johnny this year?"
Whether we get their business depends on how great a
job we do at:
-- clearly laying out the benefits of our program
-- offering a tremendous value / "bang for the buck"
-- getting our names out there in front of the other
In a challenging economy, people always weigh their
choices more carefully. Because of this, we need
to constantly rethink our approaches to marketing to
ensure the messages we deliver are in tune with the
mood of the times.
It's not easy and it does take work.
"59 Ways to Recession Proof Your Entertainment Business -- FREE!"