I agree with Jolly Roger, I do it beacause I love it!!,, When I was younger (I am 53 now)I did all kinds of shows I could do, dreamed of the day of the big time, when I could do just stage shows for adults. (I never got to JR's level of sucess though) Then the reality of making a living hit; when I was in my 20's, I started a family and needed to get a "day job", tried to do both magic and work in the corporate world, but I frankly got burned out, laid off the magic for dozen years, then built my own business (non magic), and then one day I realized all I ever did was just worked, and had no fun. So I started to do shows again, part time. I very quickly realized, I was not needing to do it for the money, but just for fun. I realized I did not enjoy the adult gigs very much,, but I loved the kid shows,
a. thier sense of wonder, it made me remember when I was a kid, watching a magic show, how I would dream "if I were magic...".
b. they are HONEST, they don't clap if they don't like something, if they are bored, they will tell you, it makes it very easy to evaluate your performances in your audiences eyes, & you can fix your weak spots. But be prepared for thier honesty too, they will tell you "you are 100 years old" because in thier eyes, that is what they see. They will tell you "you're fat", and, well I am.
c. I can be a character, and "play" with the kids. It is so much fun!
When kids recognize me 100 miles from my home, in a grocery store, not in costume, that is so cool!
After doing kids shows on weekends for a couple years, I was completely bitten again by the magic bug, I felt like I felt when I was a teenager again, so I closed my other business, and promised myself I would be the "best" children's entertainer I could be. It has been about 15 years now, and I have made my living performing for "just kids". I get asked all the time by adults who have seen my shows to come perform for thier adult gatherings, and I am glad to say I have graciously turned every one of them down.
I so love performing for kids, when or if the day comes that I can quit performing for the financial rewards, I would love to go do nothing but free shows in the places where they cannot afford to see a professional magician. I would never want to take away a paying gig from a professional, but I have in the past, done free shows in places, sections of towns, where there were kids that never had seen a magician before, and thier sense of wonder, was more fulfilling to me than I think any magician ever got from the highest paying adult gigs.