Eddie's has a lot of costumes, puzzles, makeup, and other items in addition to magic. However, their magic selection is not bad. They carry the monthly magazines, they usually have some of the newest tricks and DVDs, and they usually stock some basic books. The adjoining dancewear shop is owned by the same folks, and as you would expect, they generate more money.
So no, Eddie's Trick Shop is not a dedicated magic-only establishment, but the selection is wider than you might imagine by looking at the web site. I'm certainly grateful to have the two locations nearby and I hope they continue to prosper.