Jeff, Steve, and Anthony....
Thanks a whole bunch for all the tips on Orlando ! I found out that Magic Max used to be called Olde Town Magic. Sounds like the Magic Max company set up a small factory in Orlando, then went out and bought up about a half dozen Mom and Pop type magic shops around the country. Their prices look competative online, but the website says the prices are not the same in the stores, due to the usual retail issues. My kid is dying to go on the ferris wheel at Olde Town, so I will stop by the store and let y'all know what I see. I will also make the trip to Backstage Magic, since it is near the place we are staying. Not sure if I will have time to get to Daytona on this trip, but I know I will be there during "season".
Thanks again, you guys have been extremely helpful !