Originally posted by Gensheimer:
...Find a experienced producer to do this work for you. The idea that you can spend a few evenings at a community college and emerge with the skills and experience necessary to produce a compelling promotional tape is just silly....If the instructor was really proficient, he or she would be working in the production industry, not teaching evening courses to novices....
First off, I just don't have the money to throw at a promotional video crew. Just don't have that kind of cash or credit, period. My previous video cost $350, and that was cheap. If you hire a crew and a real professional, that's gonna cost a couple thou, and there's no guarantees that he'll be that good.
On the other hand, I intend to immerse myself in video-editing courses over a year, as my friend Bill has just did. If you have the ability to go back and tweak over weeks and months on various videos, without paying hourly rates for eaqch tweak, that's gonna give me something much better than I can buy from some guy who can edit but doesn't know magic. The comment about "a few hours in community college" is so off the mark.
The first semester is a prerequisite course in which you simply learn how to use the equipment. Then you get into semesters of learning editing. I am so appalled by the idea that college doesn't offer anything worth learning, which has cropped up in some quarters.
I'm sorry tobe so contrary, but I have to disagree with another of your points, which is that community-college teachers don't know snit. Over the past four years, the editing business has undergone a complete revolution with the introduction of digital.
I know several editors who have worked in the industry and have left it because, first of all, directors don't need film editors anymore; secondly, because it's a young man's game in which you work 20-hour days for a couple months, something that only twenty- and thirtysomethings can do; and thirdly, because college positions offer a freedom from commercial demands that working in industry doesn't offer you.
Scott: Thanks so much for your technical advice. It will be quite useful, I'm sure. Are you that guy in Kentucky?
Everybody: I've also signed up for a local public-access show with the local Adelphia. There, you can use their editing equipment, and it's less crowded. In addition, it gets you free use of a studio, and the station supplies personnel on three cameras, with adequate lighting and sound, etc.
If you don't have a lot of money, how do you scale this essential hurdle, which is the promotional videotape? That's the problem I'm trying to solve.