Originally posted by Mike Brown:
Soon (Febuary) I will be moving to orlando Florida, and am looking to perform Close-up/Strolling down there.
There are lots of things you can do to grease the skids for yourself before you get there.
1. Get a copy of the Yellow Pages for Orlando, Florida. This will cost you but will be worth it. Your local phone company can order it for you. Get some Orlando maps and start making a visual aid in the form of locations for potential clients, etc.
2. Contact the Better Business Bureau and Chamber of Commerce for all the cities near Orlando and for the city of Orlando, itself. Ask each them for a list of their top 50 businesses. Explain why. Also, ask them to send you membership information for both organizations.
3. Draft a letter of introduction that would be suitable for your desired work. As Millard Grubb has advised, use references and perhaps include a few photos as inserts, not part of the letter. Make the letter short and to the point without gushing. Pretend that you are a CEO, company president or manager of a company and you are receiving your own letter. Think about what would make you look forward to meeting or contacting the magician who sent you the letter and use that in your own letter.
4. Start mailing postcards with a "hook" for getting potential clients to call you. Obtain a toll free number that you later keep in Orlando for people to reply to your post card. This is not nearly as expensive as you might think and will get you lots of business later.
5. Make a few phone calls to variety talent booking agents, theatrical agents and musical agents. Explain that you are moving to Orlando and are looking for potential agency representation. Make appointments to visit them in February and bring your portfolio along.
6. If you don't already have one, develop a portfolio with lots of pictures and endorsements. When a client tells you they were very happy, ask them to send you a note on their letterhead to that effect as a favor. About half will do so.
7. If you know what area of Orlando will be home, either obtain a US Post Office mailbox or one from a nearby Mail Boxes, Etc. place and have some advance business cards made up. If you have obtained that toll free number, so much the better. You can put it on your card. Even without a mailing address, customers will see you as a professional should you present a professional business card.
These are just a few of the things you can do. Some of these are available on-line in one form or another but you won't regret having paper to look at.
Good luck on your move and best wishes for success in your business of magic and on your performances in the new area.