Developing slowly over the past few months I have been working on a cooperative marketing idea with a couple of other small makers of props and supplies for magicians. The plan is pool our small ad budgets into one larger budget to buy quarter and half pages in Genii and LR directing responders to a website that will offer our stuff direct from us. The web site is under development and is at the point where we are beginning to add content to the shell.
Magic makers traditionally have been plagued with small profits and small ad budgets, so keep in mind that a $200 ad split 10 ways is only $20 per. Over the past 30 years or so, like many others, I have developed my own magic business using so called gorilla marketing techniques. Now I am ready to go legit, so to speak.
Very soon we plan to go live and are hoping there are five or six more smaller makers and suppliers who might benefit from this type of arrangement. If there are any others who might be interested in working with us on this you could left me know.