And again Whaley's Who's Who in Magic can help us :
Grant, U[lysses] F[rederick Simpson] "Gen"
(USA: 12 Jan 1901-1 Mar 1978) Pro magic dealer since 1925, first in Pittsfield, Massachusetts (as "Grant's Magic Shop"), then in New York City (until 1939). Then for a short time (around & including 1940) with Abbott's staff in Colon, Michigan. Finally (by Dec 1942) again as independent dealer in Columbus, Ohio, where Norm Menge joined him as partner in 1944. 1975 AMA Creative Fellowship. His estate has continued his dealership as MAK Magic.
Prolific inventor and improver, sometimes under the pseudonym "Frank Zella", of many tricks, including A Message From the Deep (by 1928), Grant's Rope Trick (by 1930), Square Pig = Pig Turns Around (by 1931), Bullet-Proof Girl (by 1932), K.O. Card Trick (by 1932), Master Trick Deck (by 1932), Mystic Pearls of Persia (by 1932), The Farmer and the Witch (by 1935), Walking thru a Ribbon (by 1935), Invulnerable Lady = Dagger Chest Illusion (vanished head version, early 1930s), Dick Tracy Himself (by 1936), Phant-O-Dial (c1939), Alagen rope (with Winston Freer by 1939), Movies to Life (by 1939), Grant's Diminishing Cards (by 1940), Automat Deck (by 1940), The Zella Thought Projector (by 1940), Slow Motion Bill Switch (by 1940), Million Dollar Bill Mystery (by 1940), Little Silk House (by 1940), Comedy Rope Trick (by 1940), Ropes of Bengal (by 1940), Television Telephone (1940), Amputation (with R. Bordner in 1940), Grant's [censored] Cup (1940), Super X Levitation (1942), Cow Trick (by 1944), Temple Screen (1944), Sacred Altar Light (by 1945), Zella Nite-Club Cylinders (by 1945), Little Gem Beer Keg (1945), Chink Cans (by 1947), Nite Club Table (by 1947), Kard-U-Reka (1947), Cards and Slate (by 1948), Devil's Newspaper (by 1948), Slate of Mind, Dial-X (1951, with Reynolds), Bottle Cap-N-Pennies (1953), Bengal Net (1953), Flat Model Money Maker (1954), Chen-Lee Water Suspension (1954), Crystal Silk Cylinder (1954), Una-Mind (1957), Candle-Lite (by 1958), Transparent Rice Bowls (1959), and Strat-o-Spheres (by 1962).
Wrote many booklets, including Twenty Five Tricks and Ideas (1931), Flap Slate Wrinkles (1931, with H. Adrian Smith), Tricks with Cellophane (1932), Rising, Floating, Dancing Silk (1933), El Ropo (1933), Rope Trick (1933), El Ropo (1933), Grant's Patter Folio (1934), Illusion Secrets (1934), Grant's Thirteen Mysteries [1934, 18pp], Flash Magic (1935, 8pp), Magician, Ghost and Girl (1935), Tricks with a One-Way Deck (1935, 21pp), The Blue Ribbon Combination (1935), 25 Rising Card Tricks (1935; repr 1970, 36pp), The Barrel and Broom Illusion (1936), Chinese Magic and Illusions (1936), Jumbo Card Tricks (1937), Ninety Nine Tips and Gags (1937), Counterfeit Card Miracles #1 (by 1940), Nite Club Illusions (1940, 32pp), Counterfeit Card Miracles #2 (1940), Paper Magic (1941, mineo), C.L.I.P.: Clever Little Ideas Presented by U.F. Grant (1947, 11pp), Tricks for Kid Shows (1951, 14pp), Grant's Three-Card Monte (1951, 5pp), Rope, Chain and Box Escapes (1954, 19pp), Gen Grant's Manual of Magic (1964), 25 Rising Card Tricks (1970, 36pp), Bodies in Orbit.
Tricks in Sphinx, Tarbell #5, New Phoenix, etc. See Don Tanner, Grant's Fabulous Feats of Mental Magic (1954, 21pp) & Robert J. Smith, Grant's Brilliant Card Magic (1955, 16pp). [Mag;St]