"When you're out of Schlitz, you're out of beer." Ah, the power of marketing. I remember that jingle as if it were yesterday.Originally posted by pchosse:
Yep! It was John Scarne, the beer was Schlitz, I believe, and the method was simplicity - DL's and a dupe. One of the tricks that inspired me to learn slieght of hand. I can tell you this, when that commercial was on, and I could duplicate the effect "live", people went nuts! "I thought that was a camera trick!", etc.
Right you are Dave - I knew it began with an "S" though, do I get points for that?Originally posted by Dave Egleston:
Though I've not drank a beer in over 30 years - The beer in question was Schaefer
"Scheafer is the one beer to have when you're having more than one"
Schlitz had the talking beer steins "Schlitzie and Maltzie"
When caught unprepared I did the same trick with DL's and a Curry Turnover Change - works well. I altered the presentation at one time because the distance from the top to the bottom of the glass gave you very little time to get set for the change, so I would drop one card to the floor, put the other in the spectators hand, then make them transpose. Spectator turned over the card in his hand, and as they were gasping at that I bent over to retrieve the card under my foot, doing the turnover change as I stood to display it. Looks pretty good...Originally posted by Chris Aguilar:
David Regal mentions the ad as an inspiration for a two card transpo (using a different methodology) in one of his books.
I think that was in the original jingle too, or something similar. Like "For people who are having fun". Either way today it would be called sexist etc. Oh Well.Originally posted by Carl Mercurio:
P.S., after "drinking responsibly" came into vogue (at least in theory if not practice), Schaeffer changed the slogan to "the one beer to have when you're out to have some fun." Unfortunately, some things just don't work after you PC them up.