If you'd like them to care - and need to set up a story...
http://www.locusmag.com/Perspectives/20 ... ng-tricks/
some expert advice.
And some earlier advice which applies to what we'd like to imagine of our audiences as well as what our audiences may imagine of us:
http://www.locusmag.com/Perspectives/20 ... come-from/
Not that it's a secret but...
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Not that it's a secret but...
Mundus vult decipi -per Caleb Carr's story Killing Time