MagicWhiz wrote:Where do you guys buy your Magic Tricks from? And why do you buy it from that specific store?
Good Promotions?
Good Service?
Fast Shipping?
I would have thought promotions, service and shipping were minimum requirements for a store, not things that would set a store apart from another.
You need to have something remarkable, Seth Godin says. Something that people will talk about. A story to tell that is easy.
Look at JetBlue for an example. They do it DIFFERENTLY from everyone else. Same service. They fly you someplace. But look how they differentiate themselves, and work out what you can learn from that.
And read this.
http://www.sethgodin.com/purple/
(some free chapters to read there)